![]() ![]() There lots of great resources available that offer free fonts for use, Google Fonts being one of the key players that instantly spring to mind. ![]() Selecting one that’s right for you can be tricky, however there are many options out there for a range of budgets and needs: Free As with most things, the more you invest in them the more unique, special and relevant they will be to you and your brand. Typefaces and fonts will cost as much as you are willing to pay for them. For example, Helvetica is the typeface, and Helvetica Light, Regular or Bold are all fonts within that family. A font refers to a specific cut (or weight) within that typeface. When we talk of a typeface, we’re referring to its aesthetics it’s unique characteristics, style and design. Typography is something that’s not often considered or factored into the cost of a branding project yet is essential in how a business communicates and is an integral part of a brand identity.Ī typeface, or font family, is essentially that a family of fonts. ![]()
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